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Titebond 720 Contract Grade Multi-Purpose Adhesive

Titebond® 720 is an environmentally superior, latex flooring adhesive with fast tack. It may be used with conventional carpets and felt back resilient sheet goods over standard construction surfaces. This products formulation is designed for floor coverings that require frequent tear out and replacement. This product has lower bond strength to accommodate this need. It is not recommended for use with extra thick sheet goods or with curl memory.

Titebond 720 contains no volatile solvents, hazardous materials or carcinogens. There is no unpleasant odor. It is guaranteed against discoloration of resilient sheet goods. It is freeze/thaw stable, nonflammable, water-resistant and non-toxic.

  • Designed for carpet, felt back sheet goods, cork and rubber tile
  • Fast tack
  • Environmentally superior
  • Designed for light traffic areas

Revised August 2016

  • Lower permanent bond strength designed for easy replacement

  • Freeze/thaw stable

  • Water-resistant

  • Nonflammable

  • Non-toxic

Type: Latex Calculated VOC: 30.97 g/L Color : Beige Flashpoint : > 200 °F.(Pensky-Martin Closed Cup) Solids : 66% Freeze/thaw Stability : Stable (5 cycles at 20 °F.) Viscosity : Trowel grade Storage Life : 24 months in tightly closed container Weight Per Gallon : 10.2 lbs.


Trowel recommendations and coverage
  • Trowel Size - 3/32" Square-notch
  • Coverage - 135 Sq. ft. per gallon
 Square Tooth
  • Trowel Size - 1/8" Square-notch
  • Coverage - 99 Sq. ft. per gallon
  • Trowel Size - 1/16" Square-notch
  • Coverage - 150 Sq. ft. per gallon
 Square Tooth
  • Trowel Size - 3/32" Square-notch
  • Coverage - 135 Sq. ft. per gallon
Sheet Goods
  • Trowel Size - 1/16" Square-notch
  • Coverage - 150 Sq. ft. per gallon
Square Tooth

Suitable Substrates

Refer to the flooring manufacturer’s specific recommendations for suitable substrates. Porous: Concrete, well-bonded cementitious underlayments, APA grade underlayment plywood (untreated) and radiant-heated subfloors where temperatures do not exceed 85°F (29.4°C) on all grade levels. Also can be used over well-bonded, properly primed gypsum underlayments (above-grade only). Non-porous: Ceramic tile, terrazzo, marble, certain epoxy coatings and existing well-bonded resilient flooring (not perimeter bonded or cushion-backed). Please note that all substrates must be sound, solid and well-bonded.

Subfloor Preparation

All substrates must be clean, dry, structurally sound, properly cured and free of dirt, oil, paint, old adhesive, wax, sealers and curing agents. General scouring with 20 grit or #3 1/2 open-coat sandpaper will remove most compounds. All loose materials must be vacuumed from the surface after scouring. The subfloor must be flat to a tolerance of 3/16” in a 10’ radius. Grinding concrete floors is preferred over the use of filling compounds. If filling/flattening compounds are used, they must be Portland-based cementitious material and have a compressive strength equal to or greater than 3000 psi when cured. Moisture level in concrete subfloor will fluctuate. Any cementitious material used must be rated for the highest moisture content possible. Consult the cementitious material manufacturer’s application directions. Use of adhesive over lightweight concrete and all gypsum-based materials requires the use of an approved concrete primer prior to application of adhesive.

Floor Covering Recommendations

Titebond 720 is designed for carpet with polypropylene woven, woven, unitary, jute, latex unitary, foam, sponge, polyurethane, hot melt, rubber backings, latex, soft backed unitary. It also works on tile including: cork tile, rubber tile, pure vinyl tile. Sheet Goods: felt, paper, rubber backings. It may also be used with sheet goods with mineral, felt, paper or rubber backings.
CARPET DIRECTIONS: Lay carpet into wet adhesive within 15 minutes after adhesive application, in order to ensure adhesive transfers to backing. In the case of sealed surfaces, it may be required to allow adhesive enough open time to become tacky to the touch before laying the carpet. After installation is complete, roll carpet with a lightweight roller or a carpet tube.
SHEET GOODS: Lay sheet goods into wet adhesive within 10 minutes after adhesive application. Lift corner periodically to determine if adhesive is transferring to goods backing. Immediately after installation, roll the floor with a linoleum roller, working from center towards edges to expel entrapped air. For “hard to hold” curled goods, allow adhesive to tack up to the touch before laying goods in order to promote quick adhesion.


Allow adhesive to dry well before exposing installations to cleaning water. Use water to remove adhesive spots and clean tools.

CAUTION: Do not sand, scour or abrade any material that is suspected of containing asbestos fibers. Asbestos is known to cause cancer. Federal law requires that asbestos be handled by a licensed and certified hazardous materials contractor.

SUBFLOOR MOISTURE CHECK & ALKALI: Concrete subfloors should be tested for moisture prior to installation. Moisture levels cannot be greater than 5 lbs./1000 sq. ft./24 hours on a Calcium Chloride Test (ASTM F1869), or relative humidity (RH) of 80% or less when tested with an in situ probe (ASTM F2170). Alkali needs to be checked and should be in the range of 5-9. When installing directly over wood subfloors the moisture content of the subfloor should be 13% or less.

LIMITATIONS: Do not use over high alkaline concrete (over 9.0 pH). Do not use to bond two non-porous substrates. Product must dry to build strength. Do not store below freezing. Warranty covers subfloor moisture resistance but does not cover damage from flooding or other surface moisture contamination.

Download Titebond 720 warranty information
CAUTION. Causes skin and eye irritation. Wear protective gloves, and eye or face protection. Wash hands thoroughly after handling. FIRST AID: IF ON SKIN: Wash with plenty of soap and water. Wash contaminated clothing before reuse. IF SKIN IRRITATION OCCURS: Get medical attention. IF IN EYES: Rinse cautiously with water for several minutes. Remove any contact lenses and continue rinsing. IF EYE IRRITATION PERSISTS: Get medical attention. Dispose of contents and container in accordance with all local, regional, national and international regulations. For additional information, refer to Safety Data Sheet.
Part No.SizeWeight(lbs.)UPCCase UPCUnits Per PackagePackages Per Pallet
92044 Gallon Pail44.12037083092042 136
Franklin International will honor the applicable terms of any resilient floor manufacturer’s current published adhesive warranty or subfloor moisture warranty (where applicable) when the flooring was installed using Titebond 720 Contract Grade Multi-Purpose Adhesive in accordance with product instructions and the instructions of the resilient floor manufacturer.*

Franklin International will also warrant Titebond 720 to be free from defects in materials and workmanship for a period of one year from the date of manufacture, if the product has been installed in accordance with the Franklin Specification Guide and the installation instructions furnished with the product. In the event of loss of adhesion of Titebond 720 due to product defect, Franklin International will reimburse the customer for the cost of labor and materials necessary to repair or replace the affected area(s) of the installed resilient flooring.

* Any and all addendums or changes to the vinyl floor manufacturer’s warranties will be reflected in the execution of Franklin International’s warranty immediately upon release by the vinyl floor manufacturer. The effective date of said changes and addendums will dictate coverage by Franklin International in relations to the date of installation.

As Franklin International is honoring the applicable terms of all vinyl floor manufactures’ current published warranties, Franklin International will also require the same job site preparations and installation instructions that accompany each warranty in question.
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